Gucci completely shut town Times Square in New York for their 2027 Cruise Collection. Attendees included Anna Wintour, Kim Kardashian and Mariah Carrey.

GucciCore landed in New York with a completely different kind of energy — less runway fantasy, more real-world spectacle.

Staged in the middle of Times Square, the Cruise show transformed one of the busiest intersections in the world into an open-air catwalk, where models moved through the chaos of neon billboards, taxis, tourists, and towering screens broadcasting the collection in real time. It wasn’t hidden away or controlled in a traditional fashion venue — it was exposed, loud, and intentionally overwhelming.